WaDaYaNeed? Calendars? The primary reason a business advertises is to communicate to a target audience the firm's name, where it is located, and what products or services it provides.

Calendar advertising is the most efficient and effective medium for that job.

Everyone needs calendars. In fact surveys indicate that 98% of all homes and practically 100% of all business use at least one!  Studies also show that the majority of people who do not receive complimentary calendars would like to receive them. Therefore, it stands to reason that the firm which distributes calendars to its target audience is meeting a recognized need and will be appreciated for the gift.

Calendar advertising places your sales message in the best of all advertising locations; a prominent place on the wall or desk where the message will be highly visible and recognized 365 days a year.

Does Calendar Advertising Work?
Calendar advertising is a powerful media. Studies show -

• 83% of customers purchase from advertiser who supplied them with a calendar
• 94% of business people can recall the advertising message on their calendars
• On average, a person looks at a calendar 12 times daily (4,380 impressions per year)

No other form of advertising media can claim this kind of cost effective exposure:

• Stands Alone - your message doesn't have to compete with other ads, editorial material or programming.
• Constant Exposure - People use their calendars every day, and each time they do, they are exposed to your advertising message.
• Personal - As a working part of a person's daily routine, calendar advertising is like buying space on the recipients’ desk, wall, briefcase, or pocket.
• Economical - Because you control the distribution, there's virtually no wasted coverage.  Calendar advertising offers the lowest cost-per-qualified-impression available today.

No other advertising medium can make the above claim.  Most other forms of advertising use the shotgun approach” – blow their ads out to a very broad market hoping to hit some customers.  Chances are that you will remember the advertising on the calendar that you have on your home or office wall – most likely you won’t recall the newspaper ad or radio advertisement that you read or heard.

Sending a personalized calendar with your clients or perspective clients first name on each month of the year, is a guaranteed home run to get you 365 days of visibility.

There is nothing better than seeing your own personal name on a calendar.

Transforming Ordinary Calendars into Extraordinary Calendars!

to visit our personalized calendar showroom and TEST DRIVE it for yourself. 

Call today to get your calendar advertizing program in place for 2011.

Eugene – The Promotion Machine
702.327.9042
Eugene@siwspromos.com