Serious About Wanting To Improve Your Odds Of Getting Noticed? Here's How To Guarantee Open Rates of 80% Or Better!

Your target audience probably receives about 3 feet of mail a week and they probably sort their mail over the trash can. They know what they are looking for and for the most part, if yours looks like everyone else's, it will get trashed with the bulk of their mail.

If your mailing looks like it's not important, then people don't think it is important.

So what can you do to stop them dead in their tracks and set aside your “MUST” open direct mail piece.

Welcome to the world of DIMENSIONAL Marketing, also known as lumpy mail, 3D mail, and bulky mail.

Dimensional mail allows you to take advantage of the most basic in human nature, which is our inquisitive nature to know what’s inside and who sent it.

You’re pretty much guaranteed it is going to get opened.

Thus the interaction begins between your offer and their interest in taking advantage of what it is you are asking them to do.

Our direct mail solutions can be mailed to the mass’s or can be sent to a pre-determined target audience that you want as customers.

Here are the many ways DIMENSIONAL direct mail solutions can be used that are guaranteed to get the recipients attention:

Tradeshow - Pre show mailer to drive attendees to stop by your booth
Tradeshow - Post show follow up with qualified attendees
Invitation request
Lead generation / sales force – appointment generation
Retailer looking to drive foot traffic into their store
A financial institution looking to covert customers to on-line banking
A restaurant looking to attract new customer into their place of business
Capture emails
Introduce a new product
Time limited offers
3 step marketing campaigns

The common theme here is you need someone to open up “YOUR” direct mail piece first and foremost. One that grabs their attention, so they can take action on your offer.

It is commonly believed that a range of .50% to 3% would be a good response rate when considering direct mail statistics. The average response rate is around 2%.

If you want better than average, then it’s time to introduce DIMENSIONAL direct mail into your marketing mix.

Open rates for dimensional direct mail is anywhere from 10% to 90%.

Those are amazing numbers you cannot ignore?

SO CALL TODAY and let’s discuss how dimensional marketing can improve your open rate.

The Brandelope® is the full color, high visual impact direct mail piece that always get’s open. Use the power of the FedEx & UPS Express Envelopes to capture the recipient’s attention.

for a Brandelope® Case Study.

to visit our GalleryBoard Packaging line - featuring over 300 ready-made, and ecologically friendly Press Kits, Binders, Gift Boxes, Media Kits, Folders, dimensional packaging and Desk Accessories

FLAT MAIL THAT WORKS!

Now, flat mail can and does work, but you need something that is sure to get that “oh so important, SECOND look”, something that catches their eye.

Introducing

Shipshapes™ Offers a Whole New Playing Field for Advertisers
ShipShapes - the next generation ad media - gets more immediate response than direct mail, is more engaging than print or broadcast media and more enduring but far less expensive than a high frequency print or broadcast ad run.

With customer engagement scores off the charts, ShipShapes delivers your message with maximum impact: Basically, we're talking about high-impact, non-rectangular, die-cut dimensional direct mail - without an envelope. That's what ShipShapes delivers to your marketing plan, and how ShipShapes can drive your response rate. Advertising is all about engagement, and ShipShapes engage the audience like nothing before.

Now you have the freedom to let your imagination run wild and take any shape you can dream up with state-of-the-art lithography and up to three-quarters of an inch thick. This is direct mail that builds brands and excitement, that people keep and show to others. Imagine the impact, and the response rate.

Better yet, don't imagine it, see for yourself. We'll be happy to show you how we can take care of the whole process from prepress to post office delivery. One source, one stop, one amazing new promotional tool!

ShipShapes direct mail pieces have won numerous awards.

PII Best in Show Award 2007 - Printing Industry IL/IN Assn.
Out of the Box Award 2006 - National Postal Forum USPS
Echo Award 2005 - DMA
Out of the Box Award 2004 - National Postal Forum USPS
Mercury Excellence Award 2004
Sabre Award 2003 - B2B Marketing New Product

Why not pick up a little acclaim for yourself? Join the ranks of those who have already made a splash with ShipShapes.

ShipShapes can be as big as 12 x 15" x 0.75" - about the size of a large manila envelope.

ShipShapes is classed as Customized Market Mail, which gets delivered faster than first class mail. We drop-ship ShipShapes to any of the 37,000 USPS DDUs, as your mail list requires, so they are delivered in 2 to 4 days, tops. This gives you the added advantage knowing when your audience receives your message. ShipShapes works great all alone, but don't forget that it lifts the response rate of your follow up direct mail and telemarketing as well.

A CMM campaign truly captures the recipient's attention, and is most economical with localized or heavy zip code saturation mailings. At about two to four times the cost of conventional direct mail, ShipShapes typically delivers five to fifty times greater response, revenue and ROI.

	Ship shapes “Greatest History #1”
	CAMPAIGN CASE STUDIES

We have a variety of direct mail solutions to capture your recipient’s attention.

Tradeshows - Restaurants – Retailers – B2B – B2C – Fast Food

Call today and let’s talk about your specific business needs and see how we can help……

Eugene – The Promotion Machine
702 327 9042
Eugene@siwspromos.com