I don’t know who you are. I don’t know your company.  I don’t know your company’s products. I don’t know what your company stands for. I don’t know your company’s customers. I don’t know your company’s reputation. Now – what was it you wanted to sell me?”

Let us help you Increase your Market Share by Increasing awareness of your business..... So when the person needs your product and services the most, you have created Top of Mind awareness for your company

One of the toughest challenges you face right now is dealing with busy prospects. They rarely answer the phone or respond to your emails. They'd rather stay with the status quo than change. And they're always getting distracted.   So keeping the sales pipeline full is one of the biggest challenges any sales organization can face."

Many businesses invest over 90% of their marketing budget in appointment generation. Why? Because it works! There is nothing stronger, nothing more effective than a face-to-face meeting.  The likelihood of closing a sale dramatically increases when you consult with a prospect face-to-face.

What companies need is a good appointment generation strategy that will allow your sales team to spend more time in front of your potential clients, closing deals, and less time office bound dealing with administrative tasks.

WHY IT'S NEEDED:

• Companies need 10%-20% new accounts per year to grow business
• Your sales reps are competing with 20+ other sales reps (even from different industries) for an appointment with your buyer
• Sales reps need help because cold-calling is like doing your worst chore every day

Here are a few ideas to incorporate into your sales model to build your brand, generate new sales and maintain visibility, so when the buying decision is being made, your silent salesman (promotional product) is there to remind them, who to phone, which is you.

First up - THE COOL PROMOTIONAL LEAVE BEHIND

One of the easiest and low cost ways to create goodwill is each time you visit a potential client, or an existing client is to leave them with a promotional item that is useful and wanted.
The “LEAVE BEHIND” is your silent salesman.  Here is why you should incorporate a “continuity” program into your sales model.

Consider these stats

• Just look around, they are everywhere and part of daily life
• 83% of people love to receive them
• 48% of people want to receive a promotional products more often
• 58% of people hang onto their promotional product for at least a year or more
• 91% of people keep promotional products in their kitchen
• 74% of people keep a promotional product in their workplace

So knowing these statistics, your opportunity to create goodwill each and every time you meet a prospect or a client, is sincerely appreciated.

This is the most cost effective way to maintain your brand visibility when your sales team is not there.  The long term advertizing value and staying power of a promotional leave behind is second to none when it comes to other marketing media such as radio or magazine advertizing. 

The importance of a “leave behind” cannot not be stated enough here.  This is your SILENT SALESMAN when you are not there.  Your meaningful leave behind will go a long way in influencing that all important phone call, when the need for your product and services arise.
Without a promotional leave behind, you are literally out of sight and out of mind. 

Also, no sales rep can efficiently cover his territory with all they have to do to build a pipeline, make presentation, information follow up, and maintaining existing client relationship. 

A “SALES CONTINUITY” program keeps the sales team visible, even when they are not there physically.  So while they work their territory, they  minimize missed opportunities.

At SIWS we specialize in finding targeted promotional products that are intertwined into your prospects lifestyle, be that on their desk, on their person, in their car, essentially wherever your buyer is when the decision is being made for your products and services.  We help you find promotional ideas that are wanted, useful and get used on a regular basis, so you build top of mind awareness.

Next - REFERRAL MARKETING
How would you like to double your business over the next year?
Then implement a referral program and make “Cold Calling” a thing of the past.

We are in an economy where you need all the help you can get to grow your business.  The new customer you just sold and your existing customers are a goldmine for new sales opportunities. They most likely know one to two people just like them, who might also need your product and services.

This is an untapped opportunity many companies have no formal program in place to capitalize on.

Here are some interesting statistics as to where new business comes from and where you might want to put your sales focus:

43% From referrals 13% Direct mail 13% Internet 12% Signage 12% Radio 10% Telephone 10% TV 10% Print   4% Ads

The best form of advertizing has always been someone telling someone else what a great job you did. So why not reward them for that.

So stop leaving MONEY ON THE TABLE.  Give me a call and lets talk about how a referral program can improve your business.

Do you have small sales force on the Street?
Dimensional Direct Mail can help you Fill in the Gaps!

How would you like to shorten the sales cycle, get past gate keepers and secure more appointments?

Your perspective client receives about 3 feet of mail a week and it all looks the same.  You could have the best solution in the world, but if they don’t open your sales communication, or take your phone call, it’s worthless.

We have a program called “PROSPECTING TO GO” to help sales people get to their target buyer quicker. Get the prospects attention about what you  offer and make the follow up, a little more fun.

click to   an overview of the “PROSPECTING TO GO” program.
 
What would get your sales team noticed in the prospects daily mail?

A flat envelope mailing or an intriguing package?

It’s proven that 3D Dimensional mailing breaks through the clutter and generates a higher open rate and response rate - anywhere from 10% - 90%.

If you have a well-defined audience, this is an excellent target account system. If well-designed, a dimensional direct mail program can be very cost-effective in securing appointments, creating brand awareness and closing more deals.

If you want to be read and remembered, paving the way for personal follow up! Dimensional direct mail marketing program is your secret weapon.

Please visit our DIRECT MAIL page for other dimensional mailing ideas.  

We have touched on just three ways to grow your sales.  Give us a call and let’s discuss what your sales and marketing challenges are and let us put together some ideas for you.

Eugene – The Promotion Machine
702.327.9042
Eugene@siwspromos.com