There are some very interesting trade show FACTS that must be considered when planning to exhibit.

• 80% of trade show attendees actually "SHORT LIST" and plan who they will meet and visit at the show they are attending

• 37% of buying decisions can be influenced by a tradeshow interaction

 The bottom line is you need a pre-show marketing ideas to get you on that exclusive "SHORT LIST" to drive attendees to seek out your booth before they even leave their office. 

Simply having a cute or fun promotional product is no guarantee they will find you, especially if you are not a market leader.  You need a pre-show strategy and Say it with Style can help.

Otherwise these fine folks will be more than happy to add your well chosen promotional giveaway to their ever growing collection and hand out to their kids and relatives when they get home - there are people out there we call SCOOPERS and they have no intention of ever doing business with you.

A top candidate for a promotional giveaway is BAGS AND TOTES.  A bag that has functionality and attendees want, builds a brand like no other when they walk the exhibit floor and attend educational sessions promoting your company or show theme. Your measure of return on a bag is the “cost per exposure” each and every time someone sees your brand, is pennies on the dollar compared to other forms of advertising. If you can afford it, check with show management to see if there are sponsorship opportunities for a show bag.

Here are some cool custom bags designs using the cut out of the "HANDLE" to create life like visual images - lets us help you get very creative with a design to promote you at your next trade show.

So if you agree that thinking strategically about pre-show marketing, and which promotional products you giveaway at your next tradeshow is important, then you will enjoy working with us.

Here is why selecting the RIGHT promotional product should be a strategic decision to maximixe your investment:

• 83% of people love to receive them
• 48% of people want to receive a promotional products more often
• 58% of people hang onto their promotional product for at least a year or more
• 91% of people keep promotional products in their kitchen
• 74% of people keep a promotional product in their workplace

We will want to know the demographics of your target audience, know what environment they work in, so we can narrow down the ideas we present to you.  The long term advertizing value of a pre-show promotional items and at show giveaway is second to none. This is your "SILENT SALESMAN" branding your name each and every time they use it. So when the person is in the most need of your product and services, your name is most prominent where the buying decisions are made?

So what is the secret to picking the right promotional product every time...
and request a special report titled.

"Giveaways and Incentives: What every Exhibitor needs to know." This report is valued at $24.00, yours for the asking.......

 
SO WHAT ARE YOU DOING TO GET ON THAT SHORT LIST

HERE ARE SOME OTHER TRADESHOW SOLUTIONS WE OFFER

• Wearable’s – Dress up your Booth Staff
• Traffic Building Ideas
• iDigiTAG - Personalized Digital Video Name Tag
• Booth Decoration
• Referral Partners

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When it comes to first impressions, nothing beats a well dressed staffer wearing your company’s logo’d apparel.  When staffers are working the booth, attending the networking functions, and visible at your clients speaking sessions, it’s all about building your brand.

Your cost per impression each and every time someone sees your logo on an employee is leveraging your marketing dollars at its best.  Your staffers should be easy to pick out at a show. to visit our wearable’s page to browse for corporate apparel where we have More Brands.  More Styles.  More Possibilities.

If you are looking for low cost tradeshow traffic building ideas, then look no further than the TRADESHOW FILE. These ideas can be hand outs, used as direct mail pieces, placed in the shows bag or even a room drop.  Themes include Missing Puzzle Piece, Blackjack, Winning Key and Multi booth traffic builders, all designed to drive attendees to your booth.  Give us a call and let’s discuss your traffic building needs

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Introducing a Personalized Digital Video Name Tag. This mobile billboard is a vibrant LCD 3-by-2 inch screen that will display videos, video loops, jpegs slide show to convey your message when you are eyeball to eyeball in conversation. These can be conveniently worn as a magnetic badge or on a lanyard.  Has 2GB of memory and will operate for 6 hours on a  full charge. Pre-made custom video loops available for sale, if you don’t have your own in-house creative. 

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DO YOU NEED TO DRESS UP YOUR TRADESHOW BOOTH
Check out these solutions

If you are looking for a tradeshow booth solution, then consider the EZ backdrop that utilizes the on-site pipes & drapes of traditional 10x10 booth provided by show management.  Fully maximize and promote your products and services utilizing the full width and height of the booth.

The EZ Backdrop is the original lightweight (less than 5 pounds,) seamless wrinkle resistant, fire retardant, dye SUBLIMATED infused fabric backdrop ensuring your colors will remain vibrant and clear for many years. 

It’s goes where you go, conveniently folds down to fit in your carry on luggage needing only a small space (13.5” x 11.5” x 2.5”.) for storage. 

No more shipping and transportation hassles usually associated with getting the larger booths from show to show.

to see a video demonstration on how EZ the EZ Backdrop is to set up and take down.

This is perfect hassle free solution for your regional reps that are looking for a more convenient set up.  Also, keep one on hand as a spare for those PLAN B days 

Remember, LAST TO SHOW, FIRST TO GO. It’s that EZ

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TRADESHOW ACCESORIES

If you are looking for table throws, retractable banners, tabletop displays, popup-displays, accessories, banners displays, and signage then visit our on-line store new product ideas. to see what we have to offer.

If you are looking for anything over 10 x 10, we have referring partners to introduce you to, just give us a call for their name.

Our Referral Partners

Here is a list of referral partners who provide tradeshow solutions to make your next tradeshow event, even better.  Check out their websites.  If you talk with them, please let them know SIWS referred you.

	Trade Show Magician Bob Garner is an expert at drawing crowds and generating a higher ROI for your trade show investment. As the leading trade show mind reader Bob Garner creates a buzz for you throughout the show. Visit: www.bobgarner.com for more information
	Susan Friedman, The Tradeshow Coach.  For over 25 years, Susan Friedmann, CSP, has traveled the world helping companies put their best foot forward at trade shows and events. Working with organizations who want to grow their trade show marketing strategies, Susan offers trade show booth STAFF TRAINING PROGRAMS that increase results and focus on building better relationships with customers, prospects and advocates in the marketplace.  Susan Friedmann, Certified Speaking Professional (CSP), is a “how to” coach specializing in the tradeshow industry. Visit: www.thetradeshowcoach.com for more information